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Success, Santa Barbara Style: Patagonian Sexwax With A Side Order of UGGS

InfoChachkie

Six outstanding entrepreneurs have created this sweet flavor of success in one of the most beautiful places on earth – Santa Barbara, California. Santa Barbara has become a high-tech startup mecca, rivaling cities many times its size. From Lynda.com ’s recent $1.5 In 1995, Deckers purchased the UGGS brand for $16 million.

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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. In sales we often call these USPs (I wrote about them here: Unique Selling Propositions ).

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