Remove 2006 Remove Competition Remove Marketing Remove Satisfaction
article thumbnail

5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. This was 2006 and we were now working on our second company. The Outside In organization had a one-way flow.

article thumbnail

One Book Every Entrepreneur Should Own

Both Sides of the Table

After the accident I resigned as CEO of a public company put our house on the market, and set in motion a plan to take a year off and travel the world with my family once we all recovered (which we did in 2006)” In the past, I wanted more things. Men are generally chest beaters and competitive. They want to win.