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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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Reflections on 2018: Richard Wolpert, The Soul Of A Deal

socalTECH

Editor's note: As we head into the new year, we've been featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. This morning's reflections are from Richard Wolpert , a longtime Southern California investor, and now author of The Soul Of A Deal ([link].

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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. I grew up in Los Angeles and went to undergrad at UC Santa Barbara, graduating in 2003 with Honors in Economics. While at UC Santa Barbara, I started a café which served over 1100 dorm residents.

Startup 150
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Interview with Mark Suster, GRP Partners

socalTECH

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. Mark Suster: Let's start at the 50,000 foot level, then I'll segue into that question.

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The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. Write me an e-mail and let me know what youre up to! Step 1: Prototypes.

Startup 29
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Interview with Curtis Staker and William Goldbach, Confident Technologies

socalTECH

Let's start with the products. Plus, there's always shoulder surfing--when people write them down, and are grabbing for your daytimer or spreadsheet for passwords--that's treating passwords like it's the 1950's, and leaving your front door key under a door mat. C can you talk about how you ended up at Confident Technologies?

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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Right now they’re setting up 500 free corporations for first time entrepreneurs. There are hundreds of entrepreneurs here in Los Angeles who are building awesome companies, writing awesome books, making awesome movies and are trying to solve important problems to help make this world a better place. Thank you @eminutes. .