Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. By Frank Addante Since Googles announcement of their decision to acquire DoubleClick for $3.1 Inventing Stuff, Obviously Impossible?

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. Inventing Stuff, Obviously Impossible? Zondigo, Inc. Be scrappy.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

MAY 15, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

MARCH 26, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. At L90 (Startup 3.0) , we were sued by DoubleClick on the eve of our IPO for alleged patent-infrindgement. Zondigo, Inc. Be scrappy.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

AUGUST 27, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We ultimately grew to be the #2 advertising technology solution on the Internet until DoubleClick acquired adMonitor in 2001.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

AUGUST 2, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► February (1) What do you do when a reporter you admire misrepre. Inventing Stuff, Obviously Impossible? Hire Entrepreneurs!

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40