Remove 2007 Remove CPC Remove Ideas Remove Paid Search
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Copyright © 2007-9 by J. Direct Response (DR) Radio. Meredith Publishing.

Customer 164