Frank Addante

APRIL 16, 2007

By Frank Addante Since Googles announcement of their decision to acquire DoubleClick for $3.1 Back in 1998, DoubleClick was my #1 competitor at L90. Our product, adMonitor, was a direct competitor to DoubleClicks ad serving technology. Our product, adMonitor, was a direct competitor to DoubleClicks ad serving technology.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MARCH 26, 2007

At L90 (Startup 3.0) , we were sued by DoubleClick on the eve of our IPO for alleged patent-infrindgement. ► February (1) What do you do when a reporter you admire misrepre. Sometimes in emergency situations, and other times to take advantage of market opportunities that quickly arise. They tried to sue us in Virginia.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

AUGUST 2, 2006

Almost all of the L90 entrepreneurs were dedicated to the company long after the IPO and until the company was acquired by DoubleClick and Focus Interactive (Ask Jeeves.) ► February (1) What do you do when a reporter you admire misrepre. Entrepreneurs, by nature, are loyal and extremely dedicated.

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

AUGUST 27, 2007

We ultimately grew to be the #2 advertising technology solution on the Internet until DoubleClick acquired adMonitor in 2001. ► February (1) What do you do when a reporter you admire misrepre. We had a few wooden desks and a desktop computer that served as my personal workstation, our web server and our ad server.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

MAY 15, 2006

DoubleClick, 24/7 Media, AdForce, Engage, Flycast). DoubleClick was the only one in front of us and we were stopping at nothing to beat them. “Patent Lawsuit&# We were on the IPO track and our #1 competitor (DoubleClick) filed a bogus patent-infringement lawsuit right before our IPO. It was ugly.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

MAY 24, 2007

I met with my old team from L90, the team that built adMonitor (the advertising platform that delivered billions of ads per month for over 3,000 blue-chip customers, where we had a successful $112 million IPO and then DoubleClick acquired it). ► February (1) What do you do when a reporter you admire misrepre.

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Advertising Startup Venture Capital Outsource Development 40

Frank Addante

JUNE 4, 2006

During this time, L90 (Startup 3.0), was transitioning its technology group over to DoubleClick and many people from the L90 team were left behind, including Tim McQuillen, a great friend of mine and my co-founder at StrongMail. ► February (1) What do you do when a reporter you admire misrepre. Tim was my right arm at L90.

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