This Week in VC with Farb Nivi, Founder of Grockit
Both Sides of the Table
JUNE 3, 2010
Brought in new CEO, Russ Reeder in 2008. Current round: $8.1mm in Series C by S3 Ventures (lead), Adams Capital Mgmt, Triangle Peak Partners. Pricing engine helps publishers ascertain ad inventory pricing by analyzing ad transaction data from the market/exchanges. Competition: Apple iPhone App Store Genius.
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