Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Closing a VC fund in 2009/10 is a major achievement in and of itself. Gilt Group is currently the largest private sale web site in US. Greycroft is an early-stage VC.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

APRIL 1, 2010

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M They need to not just track clicks, but also to track downloads, and the conversion they are getting from that, and to compare that eCPM for those sales versus the eCPM for the ad networks.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

SEPTEMBER 23, 2008

To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising. The platforms will be using it to serve ads into their ecosystem, essentially allowing their ad sales teams to sell into their impressions.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising. The platforms will be using it to serve ads into their ecosystem, essentially allowing their ad sales teams to sell into their impressions.

Social Media 100

Social Media Advertising Social Network Userplane 100