2009 Custom Development Sales Social Network 
SoCal CTO
JUNE 9, 2010
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said.
SoCal CTO
SEPTEMBER 8, 2010
Dec 26, 2009). Video From Business Of Software 2009: Building Great Software Businesses - OnStartups , August 23, 2010 Of the several conferences I attend or speak each at each year, my favorite is the Business of Software conference organized be Neil Davidson (of Red Gate ) and Joel Spolsky (of Fog Creek ). Why do startups?
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