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The Search Agency Highlights Growth In Revenues, Jobs

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Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009. The firm said the growth came as a result of increasing demand for the firm's online marketing services.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Marketing 307
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. Swipely – Blippy competitor founded by TellMe founder, Angus Davis, in Fall 2009. Addressable advertisements are capable of being targeted to the individual household.