socalTECH

JUNE 16, 2010

Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. According to comScore, in April 2010 the CPMs for display ad impressions were $6.99 for newspaper sites, and $6.29 for sports sites.

Sites 185

Sites Social Network Entertainment Advertising 185

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. has demonstrated both high user engagement and better than average conversion rates of 1%-3.5% (versus 0.05% for traditional display advertising) for February 2010. OTHER DEALS. Paperless billing for consumers.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

JULY 21, 2011

Los Angeles-based MomentFeed (www.momentfeed.com) is looking to sort through that data to help marketers better tap into location based, social networking. Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0.

Social Media 248

Social Media Zumbox Media Startup 248

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

Social Media 100

Social Media Advertising Social Network Userplane 100

SoCal Delicious

AUGUST 28, 2012

Streaming media. Social media. Social networking. Social games. In the UC System alone in 2010, Southern California UC schools formed 49 startups, trumping the 22 started up north. It covers a range of technology trends, from social media to mobile, clean technology, games and chips.

Southern California 57

Southern California PHP Technical Review Orange County 57