2011 Advertising Competition IP 
socalTECH
JANUARY 14, 2011
It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics. He's been an integral advisor to us.
Both Sides of the Table
DECEMBER 27, 2011
While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. It allows you many more exit opportunities.
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