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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. This initial, casual conversation led to a deeper discussion about the company’s products. This article originally appeared on Forbes HERE. Don’t Try Too Hard.

Marketing 209
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Google Cleaning Out Their Closets

Tech Zulu Event

The giant search engine is set to end less used products or combining a number of them into more resourceful ones. In November 2011, Google’s spring clean saw a number of services shut down like Knol, Friend Connect and Google Wave. Google has from late last year embarked on an in-house cleaning project.

Google 68
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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. One of the best examples of this integration is DeStorm’s November 2011 video in which he raps about Ryobi tools while running through the aisles at Home Depot. YouTuber (Show Title).

Google 133
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies. We want to help them, and will. Idea Mensch.

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

With LaunchPad’s help, more than 61 Orange County companies have raised more than $97 million in startup capital, seed, and series A investments — and much of that money comes from Valley investors betting on their neighbors to the south. billion for its endowment in 2011 alone. More Products. Help Desk Software.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. So this combination of following people you found interesting who share links drove a sort of “news exchange&# that mimicked many of the features of RSS readers except that it was curated by other people! emerge and are there any lessons to be gained about the future?