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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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OpenX Hits Profitability, Nears $100M In Annual Revenues

socalTECH

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising. READ MORE>>.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

OpenX is profitable, and its ad serving software dominant among online publishers. HauteLook was acquired for $270M in 2011 by Nordstrom. The now-public. company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. The company recently reported record.