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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

For me Silicon Beach doesn’t quite encapsulate the wonderful, dynamic, creative, large, thriving community that is the 13 million proud Angelinos any more than Silicon Alley captures the bustling 2012 community of New York City. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Don’t you think?

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