Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
Let my try those for Los Angeles as an example: Second largest city in America with 13 million people. World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. The first rule of choosing a brand for anything is to figure out the image you want to project.
304 
Let's personalize your content