2012 CIO Santa Monica Startup 
Both Sides of the Table
APRIL 17, 2012
Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.
socalTECH
OCTOBER 24, 2013
To solve that issue, Santa Monica-based TigerText (www.tigertext.com) has been developing smartphone applications which replace SMS, and provide companies with the ability to control, delete, encrypt, and otherwise gain control of the messaging between their employees. We spoke with CEO Brad Brooks to learn more about the company.
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