The Future of Couponing | How Social-Local-Mobile has Changed the Game
Tech Zulu Event
JANUARY 19, 2012
“The object is to exploit the convergence of people, information, products, services and places with today’s smartphones and tablets, which drive online orders in addition to purchases from brick-and-mortar stores.”. At that time, digital accounted for “less than 1/10 of all coupons distributed.” Paul Breummer, Search Engine Land.
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