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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Market Size. What are the customer’s alternatives?

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