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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. Then you need to understand the economic benefit to the user.

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