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How Will Apple Innovate Beyond the iPhone 7? With Next-Gen Siri

Xconomy

So, going by the traditional schedule, the 2016 iPhone would have been a major refresh, perhaps helping to reverse this year’s slowdown in sales of iOS devices. The company might be planning something splashy for 2017, the 10th anniversary of the original iPhone. Redesigned iPhones typically come out in even-numbered years.