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How Will Apple Innovate Beyond the iPhone 7? With Next-Gen Siri

Xconomy

The company might be planning something splashy for 2017, the 10th anniversary of the original iPhone. According to the same PFWTMs, Apple designer Jony Ive wants to get rid of the iPhone’s bezels and use an edge-to-edge OLED screen to make the device look and act like a single sheet of smart glass. That sounds cool, but tricky.