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Every New Business Needs A Unique Selling Proposition

Startup Professionals Musings

Is there an educated marketplace waiting? An educated marketplace is one where your target customers already understand the problem and the impact of your technology. Truly disruptive technologies are tough, since it always takes extra time and money to educate and motivate the customers to move away from current approaches.

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7 Rules For Innovations That Produce Dominant Players

Startup Professionals Musings

Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world. Marty Zwilling First published on Inc.com on 11/14/2017. Being first is always important.

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