Startup Professionals Musings

JULY 23, 2023

Is there an educated marketplace waiting? An educated marketplace is one where your target customers already understand the problem and the impact of your technology. Truly disruptive technologies are tough, since it always takes extra time and money to educate and motivate the customers to move away from current approaches.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

NOVEMBER 4, 2020

Is there an educated marketplace waiting? An educated marketplace is one where your target customers already understand the problem and the impact of your technology. Truly disruptive technologies are tough, since it always takes extra time and money to educate and motivate the customers to move away from current approaches.

Startup 166

Startup Education Ideas Customer 166

Startup Professionals Musings

AUGUST 26, 2022

You need intellectual property , such as a patent, trade secret, or process expertise that will be a barrier that you can defend. Assess your connections, both social media and financial. Every successful business requires a focus on providing solutions, business management, and customer service.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

MAY 15, 2020

Elon Musk and Tesla made their battery patents available to anyone, to clear the path for market infrastructure growth and compatibility, which of course benefits Tesla. Include marketing initiatives to educate and help customers. Examples include the Nike Run Club app where people participate in challenges and win trophies.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

OCTOBER 26, 2018

Use social media and the media to build demand for change. People need to be influenced and educated to change consumption habits, expectations, and buying patterns. A compelling story can make or break your ability to differentiate your solution from dozens of others. New markets don’t just happen, or create themselves.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

JANUARY 25, 2017

Is there an educated marketplace waiting? An educated marketplace is one where your target customers already understand the problem and the impact of your technology. Truly disruptive technologies are tough, since it always takes extra time and money to educate and motivate the customers to move away from current approaches.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

AUGUST 22, 2010

A couple of weeks ago I was privileged to meet Lon Safko, probably most recognized as the author of his best-selling book " The Social Media Bible.” Lon is the founder of 14 companies, 19 inventions, and he holds three patents. Marty: Which do you enjoy most - the entrepreneur role, author, or speaker/educator?

Entrepreneur 83

Entrepreneur Social Media Startup Patents 83