Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

NOVEMBER 4, 2020

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 166

Startup Education Ideas Customer 166

Startup Professionals Musings

MAY 15, 2020

What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers. Today’s customer is especially attracted to companies like TOMS , who donates a pair of shoes for every pair they sell, or Patagonia, with its support for grassroots environmental groups.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

AUGUST 26, 2022

You need intellectual property , such as a patent, trade secret, or process expertise that will be a barrier that you can defend. Assess your connections, both social media and financial. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

OCTOBER 26, 2018

Many customers now actively seek out new technologies, rather than wait for many others to try it first. For example, if your new product reduces pollution or world hunger, this adds immediate value and confirms a positive long-term strategy for customers today. Use social media and the media to build demand for change.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 58

Startup Education Ideas Customer 58

InfoChachkie

OCTOBER 24, 2011

Marketing is free or cheap because of social media. If your adVenture does not receive funding and you are unable to operate on customer revenue, then the Darwinian world of business (as described in Competing From The Fringe ) is trying very hard to tell you something – be sure to listen. Basically, everything is free.

Company 257

Company Companies Startup Study 257