Remove Customer Remove Education Remove Patents
article thumbnail

Financing with grants, not equity or debt

Berkonomics

The company created a product that could be delivered as a service to medical clinicians anywhere in the world, enhancing their ability to understand their patents’ problems and needs in less time, using the expertise built into an AI expert system created by the best minds in many medical specialties. How refreshing!

Equity 156
article thumbnail

How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 166
article thumbnail

6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

In fact, our education and training to logically associate related concepts reduces our ability to add the creative side, even though we were all born without that bias. Many businesses have found that raising the price of a product to give it status can win more customers than a price war. Think the unthinkable.

Ideas 171
article thumbnail

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers. Today’s customer is especially attracted to companies like TOMS , who donates a pair of shoes for every pair they sell, or Patagonia, with its support for grassroots environmental groups.

Marketing 170
article thumbnail

Can you finance your company with grants?

Berkonomics

The company has created a product that can be delivered as a service to medical clinicians anywhere in the world, enhancing their ability to understand their patents’ problems and needs in less time, using the expertise built into an expert system created by the best minds in many medical specialties.

Company 166
article thumbnail

Ten Ways to Differentiate Your Customer Service

Startup Professionals Musings

A while back, I wrote about the importance of a “ sustainable competitive advantage ,” and outlined the business plan value and limitations of patents and competitor feature comparisons. But once you start selling products, all of these pale in comparison to your level of customer service. Exceed customer expectations.