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7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

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All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Start by setting some specific growth targets, and implement metrics to chart your progress. Marty Zwilling First published on Inc.com on 04/20/2017.

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5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

APRIL 7, 2017

Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017.

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