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5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017. There are multiple benefits to both you and your customer.

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7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Marty Zwilling First published on Inc.com on 04/20/2017. Expect to spend your limited budget on marketing. Word-of-mouth and minimal marketing does not drive a sustainable business.