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No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality. But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. It’s just math.
The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Building your public image and presence should start even before product development, through your website, logo, and blogging. Establishing your brand with interactive social media.
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I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth.
Implement marketing metrics based on inbound data. Inbound marketing data, including site page visits, blog reads, inbound links, and e-commerce orders linked to content are much more relatable to return-on-investment (ROI) than email blasts, banner-ad views, and TV show ratings. Take advantage of new automated tools in this area.
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