Startup Professionals Musings

JANUARY 13, 2021

There is no substitute for talking to customers, analyzing your competition, and honing your solution to meet a target market segment. The ready-fire-aim approach makes sense here, but it should be combined with metrics to learn from feedback, and make pivots as required. There is a powerful advocate or cause driving demand.

Marketing 138

Marketing Demand IBM IBM 138

Startup Professionals Musings

JANUARY 6, 2021

Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. Track competition to stay ahead of copycats.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

MAY 1, 2020

Competition is not always a bad thing, and the real purpose is often to make the world a better place. With a singular focus on building unicorns, very rapid growth has been a key metric. It’s also a good defensive move, to preempt competition, which is bound to come world-wide. The global entrepreneurial age is upon us.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Startup Professionals Musings

AUGUST 7, 2020

Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term. Marty Zwilling First published on Inc.com on 07/23/2020. Cote, former Chairman and CEO of Honeywell.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124