Startup Professionals Musings
FEBRUARY 19, 2020
In my business of mentoring new entrepreneurs and advising small company owners, I recognize that most don’t start as experienced leaders, and most don’t realize that people leadership is a primary key to their future success. Marty Zwilling First published on Inc.com on 02/04/2020. Don’t be afraid to demonstrate your vulnerability.
Startup Professionals Musings
APRIL 20, 2020
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.
Startup Professionals Musings
JANUARY 6, 2021
Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. The company has since gone public, and is still a market leader.
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