2022 Coach Course Writing 
Startup Professionals Musings
APRIL 13, 2022
After many extended coaching sessions with entrepreneurs and small business owners, I’ve found myself wondering if my value-add was anything more than you could get by self-coaching. It helps to partner with and coach others. Marty Zwilling First published on Inc.com on 3/28/2022.
Startup Professionals Musings
JANUARY 26, 2022
Phrases like “holding people accountable” imply negative consequences or punishment, rather than rewards or providing the freedom and coaching to team members to choose their own actions, and pursue what matters most to them. Of course, to make this a culture, you have to overtly reward successes, and avoid negative penalties.
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