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5 Pitfalls to Avoid When Transforming Your Business

Startup Professionals Musings

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

To succeed in business, every passion and purpose has to be translated into real products, services, customers, and impact on the community. These must be managed by metrics to allow you to gauge progress, recognize successes, and keep constituents motivated along the way. Marty Zwilling First published on Inc.com on 06/06/2023

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7 Ways To Nurture A Winning Mindset In Business Today

Startup Professionals Musings

Measure progress through metrics on sales, revenue, and penetration. Remember that customer experience is much more than just customer service, because it encompasses all the customer touch points with your company. Develop a mindset of improvement versus defense. Marty Zwilling First published on Inc.com on 08/13/2023