Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

APRIL 15, 2010

plus a large settlement on patent disputes paid from Google) so Bill did well on it. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). Google had huge destination traffic. I think everybody heard about this acquisition.

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm is a maker of mobile computing devices, including the Pixi and Pixi Plus; HP: “Our intent is to double down on WebOS”; helps HP compete in mobile computing with Apple, RIM, Google, and MSFT. Investors: Google Ventures. LivingSocial.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Rumored to have turned down acquisition offers from Yahoo and Facebook. Competitors: Google (Invite Media) , MediaMath , X+1. Foursquare. -A Competitors: Gowalla.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war.

Competition 350

Competition Idealab Product CitySearch 350

SoCal Delicious

SEPTEMBER 19, 2012

Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com. Google quickly bought AdSense in 2003 and Elbaz’s AS team became Google Santa Monica. Elbaz’ AdSense accounted for 28 percent of Google’s total revenue, or more than $2 billion. Howard Marks.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75