Acquisition Advertising PPC 
socalTECH
JUNE 22, 2010
Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. and other firms.
Startup Professionals Musings
JULY 10, 2015
It helps to understand how online advertising really works. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. For the advertiser, this is the cost-per-click (CPC) model.
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