Frank Addante

MAY 3, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. At Starting Point, 100% of the interaction with our users/customers was via email. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

APRIL 16, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. billion on Friday, I have received a flood of emails asking for my thoughts on the topic. Startup 3.0: Be scrappy.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I developed a technology product called DHARMA (stood for Dynamic Hybrid of Advertising and Response Management Applications).

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

JUNE 13, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We developed the product, took it to market and acquired 3,000+ customers in less than 3 years. Startup 3.0: Be scrappy.

Startup 40

Startup Outsource Development Product Advertising 40