Remove category strategic-planning
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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Redefine your product to reach a new category. This strategy, often called breakaway positioning, has the intent of expanding your product opportunity into a previously unreachable category. It also has the advantage over competitors of retaining existing customers, while at the same time attracting new customers from another category.

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Don’t Try to “Pull an Instagram.” Here’s Why …

Both Sides of the Table

“it’s smart to use an impending investment valuation to drive a higher acquisition valuation” I would like to amend her statement slightly to read, “it’s smart to use an impending investment valuation to drive an higher acquisition.” to justify a “strategic” price. Let me explain.