Frank Addante

APRIL 16, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Recently, I have been looking very closely at the online advertising market. What is the Rubicon Project? Startup 3.0:

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

OCTOBER 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Well, my philosophy is that if you keep it from your competition, youre also keeping it from potential users or customers.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

JUNE 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I need to send marketing, e-commerce or e-statements emails to my customers to drive revenue or reduce costs.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JULY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We just started developing. Third, and most importantly, it’s when you’re moving faster than the market.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JUNE 13, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. The remaining 80% of the functionality will address very specific needs for the remaining 20% of the market.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

AUGUST 27, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Our competition was well funded with many millions of dollars, well armed with hundreds of employees and far down the path.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

MAY 12, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. They tend to be much more disciplined and have developed a deeper expertise than many of the engineers here in the U.S.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

JANUARY 23, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. They will slow down the development cycle and youll get less features, less often, but the product will be of higher quality.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

SEPTEMBER 20, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. With marketing, Ive always believed that absolute numbers have far more impact than relative percentages.) Be scrappy.

Startup 40

Startup Blogging Venture Capital Outsource Development 40

Frank Addante

MAY 15, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Go-to-Market 5. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc. Relaxing 2. Incubation 3.

Startup 40

Startup Venture Capital Email CTO Hire 40