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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. We definitely stand out in that respect. That''s the problem we were seeing at Beachmint.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. We've been a recognized innovation in Southern California, and we're now ramping our development of compelling consumer products, fueled by accelerator services. Second, we're becoming more agile in terms of development.

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