A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score
InfoChachkie
NOVEMBER 18, 2010
Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.
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