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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. The higher a company’s NPS, allegedly the higher its customer satisfaction. If you ask a consumer "will you recommend us?" Wrong Question.

.Net 100
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 168
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article thumbnail

A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 182
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Goals Accountability and Social Support for Big Impact

SoCal CTO

Of course, improving customer satisfaction is a goal, but the system would drill down to specific issues such as knowledge of store layout. As an example – …” In other words, here’s a template for a conversation (or email). For automotive sales associates, the rewards were prizes, trips, etc.