Acquisition Design Patents Web Development 
Frank Addante
MARCH 26, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. At L90 (Startup 3.0) , we were sued by DoubleClick on the eve of our IPO for alleged patent-infrindgement. Startup 3.0:
Frank Addante
AUGUST 14, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc.
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Frank Addante
OCTOBER 19, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sure, you need to take the proper precautions to protect your idea first (patents, copyrights, etc.), Startup 3.0: Be scrappy.
Frank Addante
MAY 15, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Patent Lawsuit 6. raising capital, underwriters backing out, extreme criticism, patent lawsuit from our competitor, etc.)
Frank Addante
JUNE 4, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We invested the first $1 million to develop version 1.0 It took us about 18 months to develop and prepare the product.
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