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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). A negative customer acquisition cost!

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. I think it’s a beautifully designed site and product. Nice sweep!

CTO Coach 359
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CapLinked Raise $1.6m Series A Round & Appoint Adam Sroka As VP Technology

Tech Zulu Event

million which was raised from Thiel, David Sacks (CEO of Yammer), and Joe Lonsdale (co-founder of Palantir), 500 Startups and 7th Rig. Sroka earlier worked at Industrial Logic,where he developed programs in test-driven development, refactoring, and object-oriented design for HP, Yahoo!, million Raised. 25 Years of Writing Code.

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On Leadership, Teams, Success & Happiness

Both Sides of the Table

“Imagine you were a Phd wireless chip designer out of UCSD and then Qualcomm. Are you looking for a Phd wireless chip designer?&#. What results must you have in order to raise venture capital or garner good press coverage that helps drive customer acquisition (and also more funding!)? I love the design of your product.

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