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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.

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Meet Launchpad LA’s Graduating Startups

Tech Zulu Event

million led by GRP Partners, with participation from Baroda Ventures, Bertelsmann Digital Media Investments (BDMI), Daher Capital, Double M Capital, Karlin Ventures, Clark Landry, Andy Rankin, and Launchpad LA. Less Neglect helps companies reduce churn, upsell users, and increase customer acquisition rates.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. Let me not bury the lede.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Referral Network – Twitter started as a way to integrate web messaging with text messaging.

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