Remove category partnerships
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! I’m going to be using that as an example for a long time! Just found the title of my post.

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Interview with Bong Koh, LifeCrowd

socalTECH

We break it down by a number of vertical categories, including Indulgent--all about food, wine, and alcohol; Active--outdoor athletic endeavors; and Creative, which is arts and crafts. Finally, we have an Eclectic category, which are interesting activities which don't fit into any of those other buckets.

Startup 271
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7 Good Entrepreneurial Habits That Turn Bad

Startup Professionals Musings

For example, there once was a social network called Friendster , often credited with starting the social networking boom way back in 2002. You need to nurture non-organic growth partnerships and acquisitions to maximize your valuation. That’s necessary but not sufficient to scale most businesses.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

How long does it take me to pay back my original customer acquisition costs? An example of the systems companies build are pricing & revenue management tools to best help to optimize yield. How profitable is my product or service? What sized team can I afford in order to sell, market & provide service to these customers?

Startup 286