Startup Professionals Musings

JANUARY 9, 2022

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 135

Social Media Framework Media Metrics 135

InfoChachkie

SEPTEMBER 29, 2014

The framework I found which made the decision incredibly easy was what I called – which only a nerd would call – a ‘regret minimization framework’. Every time Amazon made a change to its website, whether it be modifications to its customer acquisition funnel, upsell techniques, customer service, etc.,

Tips 223

Tips Framework Metrics Cloud Computing 223

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. The third area I'd stree, is the consumer area, especially in the vertical marketing division.

Mobile 224

Mobile CTO Hire CPC Web 224

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. We want money to make some acquisitions (investors would prefer to fund M&A if they know specific deals – not to encourage bad behavior. Many software companies have > 80% gross margins which is why they are more valuable than say traditional retailers or consumer product companies.

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 102

Social Media Media Product Metrics 102