socalTECH
SEPTEMBER 16, 2008
s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World. The acquisition also includes Better Inc's DONE! Better Inc.'s
Startup Professionals Musings
JULY 10, 2015
It helps to understand how online advertising really works. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). This is called pay per action (PPA) or pay per lead (PPL).
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