Jetpack Gives a Boost to Mobile and Rich Media Advertising
Tech Zulu Event
JUNE 25, 2015
billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.
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