Acquisition, Marketing, Paid Search and SEM - Southern California Tech Central

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Acquisition

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Decreasing Your Customer Acquisition Costs. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer

Customer Custom Advertising SEM

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! I further that.

Competition

Competition Idealab Product CitySearch

Pour And Stir II – Managing Your Cost Per Customer

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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