Acquisition Metrics Report Software Review 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
Startup Professionals Musings
APRIL 28, 2021
No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.
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Steve Reich
JUNE 11, 2012
MindBodyOnline is a terrifically succesful SaaS company, based in San Luis Obispo, that provides scheduling and transactional software for Yoga studios, hair salons, and spas. MBO is very metrics driven, and their shareholder reports are dense with detailed, disciplined reporting that remind you that Rick is former Naval officer.
Both Sides of the Table
FEBRUARY 27, 2019
I know that’s obvious but I find that many management teams aren’t disciplined about how they measure success (other than standard financial reporting?—?and Often board members themselves don’t do the work to say “what metrics would we like to see.” and even that can be “seat of the pants” sometimes). Sometimes they don’t even know.
Both Sides of the Table
MAY 23, 2012
The most recent report to weigh in on the troubles of the industry was produced by the esteemed Kauffman Foundation. Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. Thank you, Aaron Sorkin!
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